JF Creatives

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JF Creatives
JoyFlick Creative Ops

Video Creatives
Naming System

Consistent, machine-readable names for every video creative — from Sky Snatcher to brand campaigns.

Creatives
Naming Convention New Creative Library Sheets
Assets
Assets
Format
Name Anatomy

Hover over each segment to see what it means and which values are available.

Hover over a segment

JF
Prefix
JoyFlick brand identifier — JF for pure gameplay, JFH for creatives featuring a human (UGC, talking-head, mixed), JFP for interactive HTML playable ads, JFA for JoyFlick Animals.
JF JFH JFP JFA
- 042
Sequential number
Unique 3-digit creative number. Maintained sequentially in the library.
001 002 … 999
- MIX
Game / Set
The game or campaign type this creative is for.
TOP FOR SWE BRK MST SUS BLB SKY SOL NEO J21 MIX GEN
- V
Format
Aspect ratio + medium. V/S/H — video (MP4). VIMG/SIMG/HIMG — static image (PNG/JPEG/WEBP). PLAY — interactive HTML playable.
V S H VIMG SIMG HIMG PLAY
- WIN
Hook / Narrative
Main theme and content of the creative — what the viewer sees.
WIN GP SOC CHAL INTRO BIG SKILL EARN COMP QUICK GVAR JOKE
- JOIN
Call to Action
The action we prompt the viewer to take at the end of the creative.
PLAY JOIN CASH FREE BONUS CLAIM

JF-042-MIX-V-WIN-JOIN — multi-game gameplay, vertical 9:16, win moment, "Join & win"

Segments
All options

Six segments separated by hyphens: JF[H]-NNN-GRA-FMT-HOOK-CTA. Prefix is JF (pure gameplay), JFH (with human), JFP (playable ad), or JFA (JoyFlick Animals). Each segment has a strictly defined set of values.

JF
Prefix
Position 1
  • JF JoyFlick — pure gameplay
  • JFH JoyFlick Human — UGC, talking-head, with a person on screen
  • JFP JoyFlick Playable — interactive HTML playable ad
  • JFA JoyFlick Animals — animal-themed creatives
NNN
Number
Position 2 — sequence
  • 001 First creative
  • 042 Forty-second
  • … 001–999, always 3 digits
GRA
Game / Set
Position 3
  • TOPTop Flight
  • FORFortune Cannon
  • SWESweet Rush
  • BRKBreakline
  • MSTMoney Stack
  • SUSSushi Hit
  • BLBBlock Buster
  • SKYSky Snatcher
  • SOLSolitaire
  • NEONeon Master
  • J21Jack 21
  • FBHFootball Heat
  • CDPCandy Drop
  • BNGBingo
  • RHPRoad Hopper
  • MIXMultiple games
  • GENGeneral / brand
FMT
Format
Position 4 — video or image
Video (MP4)
  • VVertical 9:16 — TikTok, Reels, Stories
  • SSquare 1:1 — Feed Instagram/Facebook
  • HHorizontal 16:9 — YouTube, pre-roll
Static image (PNG / JPEG / WEBP)
  • VIMGVertical static — story banners
  • SIMGSquare static — feed posts
  • HIMGHorizontal static — display, banners
Interactive playable (HTML)
  • PLAYSelf-contained HTML playable — runs in a sandboxed iframe
HOO
Hook / Narrative
Position 5
  • WINWin moment, cash out
  • GPGameplay footage
  • SOCSocial proof, testimonial
  • CHALChallenge, "beat me"
  • INTROBrand intro
  • BIGJackpot / biggest win
  • SKILLProof of skill
  • EARNEarning process — how you earn
  • COMPHead-to-head, 1v1
  • QUICKQuick round, instant results
  • GVARGame variety
  • JOKEJoke / funny moment
CTA
Call to Action
Position 6
  • PLAY"Play now"
  • JOIN"Join & win"
  • CASH"Cash out today"
  • FREE"Play free first"
  • BONUSGet your bonus cash
  • CLAIM"Claim your reward"
Examples
Sample names

Five example creatives with a description of what they are and who they're for.

JF - 001 - SKY - V - WIN - PLAY
Sky Snatcher — win moment (Vertical)
Short 9:16 clip showing a cash-out in Sky Snatcher. TikTok/Reels. Ends with "Play now" CTA.
Sky Snatcher Vertical 9:16 Play now
JF - 002 - MIX - S - GP - JOIN
Multi-game gameplay reel (Square)
1:1 gameplay montage from multiple games. Instagram/Facebook Feed. Broad audience, new user acquisition.
Multiple games Square 1:1 Join & win
JFH - 003 - SOL - V - SOC - FREE
Solitaire — UGC testimonial (Vertical)
9:16 talking-head from a real player. JFH prefix marks creatives that feature a human, not just gameplay. Lowers barrier to entry, "Play free first" CTA for cold audiences.
With human Solitaire Vertical 9:16
JF - 004 - GEN - HIMG - INTRO - PLAY
Brand intro — static banner (Horizontal)
HIMG = horizontal static image (PNG/JPEG/WEBP). Use for display banners, partner placements. No video, no thumbnail strip — the image itself is the preview.
Brand Static 16:9 Play now
JFP - 001 - SKY - PLAY - WIN - CLAIM
Sky Snatcher — interactive playable
JFP + PLAY = a self-contained HTML playable ad. The user plays a mini-version of Sky Snatcher right inside the ad and ends on a "Claim your reward" CTA. Served in a sandboxed iframe — no thumbnail, the library renders a generic playable tile.
Sky Snatcher Playable HTML Claim reward
JFA - 001 - SKY - V - JOKE - PLAY
Sky Snatcher — animal-themed funny clip
JFA + JOKE = an animal-themed creative built around a joke / funny moment. Vertical 9:16 video ending on a "Play now" CTA.
JoyFlick Animals Joke Play now

Creative Library

All uploaded creatives — browse and download them.

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Generator & Upload
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JFPure gameplay
JFHWith human
JFPPlayable ad
JFAJoyFlick Animals
Auto-filled — don't change. Reserved on upload.
TOPTop Flight
FORFortune Cannon
SWESweet Rush
BRKBreakline
MSTMoney Stack
SUSSushi Hit
BLBBlock Buster
SKYSky Snatcher
SOLSolitaire
NEONeon Master
J21Jack 21
FBHFootball Heat
CDPCandy Drop
BNGBingo
RHPRoad Hopper
MIXMultiple games
GENGeneral / brand
Video (MP4)
VVertical 9:16
SSquare 1:1
HHorizontal 16:9
Static (PNG / JPEG / WEBP)
VIMGVertical image
SIMGSquare image
HIMGHorizontal image
Playable (HTML)
PLAYInteractive playable
WINWin / cash out
GPGameplay
SOCSocial proof
CHALChallenge
INTROBrand intro
BIGJackpot
SKILLProof of skill
EARNEarning process
COMPHead-to-head
QUICKQuick round
GVARGame variety
JOKEJoke / funny moment
PLAYPlay now
JOINJoin & win
CASHCash out today
FREEPlay free first
BONUSGet your bonus cash
CLAIMClaim your reward
JF - 001 - GRA - FMT - HOOK - CTA
Creative file (video, image, or HTML playable)
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video, image, or .html playable

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Assets

Reusable raw assets — gameplay clips, logos, Lottie animations, images, audio and more.

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JoyFlick Creative Ops — Creative Library in Google Sheets

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